About Cellar Manager 

• Cellar Manager is a wine cellar management platform designed to help wine collectors and enthusiasts organize, track, and manage their personal wine collections from purchase to consumption.

• The platform covers the full lifecycle of wine ownership, including en primeur (wine futures) orders, bottle location tracking, tasting notes, and drinking window recommendations.

• It serves as an all-in-one digital tool for serious wine collectors who want to maximize the value and enjoyment of their cellar.

• En primeur order management from tasting to delivery tracking

• ottle location tracking across racks, bins, and cases

• Vintage and drinking window management to know when wines are at peak

• Tasting notes capture with ratings synced to individual wines

• Cellar reports for quick searching and wine discovery

Cellar Manager uniquely combines en primeur order tracking with physical cellar organization and tasting notes in a single platform, eliminating the need for spreadsheets or multiple apps. Most competitors focus on either inventory or discovery — Cellar Manager covers the full ownership journey from pre-purchase tasting to knowing exactly when and where to find a bottle at its peak.

Our Customers  

• Serious wine collectors - Individuals with large personal cellars (50+ bottles) who need a structured system to track locations, vintages, and drinking windows across multiple wine types and regions, and want to avoid drinking wines too early or too late.

• En primeur buyers - Wine enthusiasts who purchase wines as futures (before bottling), particularly Bordeaux and Burgundy, who need to manage long lead times, track order status, and plan for eventual delivery and storage.

• Wine investors - Individuals who treat wine as an investment and need detailed records of purchase prices, provenance, and cellar conditions to manage portfolio value and resale potential.

• Casual but growing collectors - Emerging wine enthusiasts in the US who are building their first serious cellar and want an easy way to learn about their wines, capture impressions, and avoid the chaos of unorganized storage.

• Wine club members and gifters - People who regularly receive wines through subscriptions or as gifts and need a simple way to log, rate, and remember what they have without losing track of bottles across different storage locations.